ROI
Song Division provides a unique and cost effective service that can help increase the return on your investment in your people, your next event or marketing campaign;
- major cost savings by combing the team building and entertainment at your next sales meeting, conference or awards ceremony
- music leaves a longer lasting impression on audiences than any other medium, including images – this is especially true when your audience writes the song!
- music is a tool for creativity, innovative thinking, communication, collaboration and motivation, all of which are needed in a competitive business environment (click here for more on ‘outcomes’ of a Song Division session).
“It’s not easy becoming the next Google – or GE, or 3M, or name your favorite powerhouse of imagination. But for anyone trying to compete in the coming decades, creativity is one process that can’t be left for later” Stay globally competitive: Be like Google, By Peter Georgescu, Fortune Magazine
Case Study – VisitBritain
Song Division provided a fantastic return on investment for VisitBritain’s (British Tousist Board) experiential marketing campaign. The campaign generated over 35,000 website hits from their very targeted audience in the first week alone.
“Song Division enabled VisitBritain to extend our product marketing message to the vast travel industry community across the USA with a fabulous innovative approach. Professionally facilitated and executed, Song Division provided the perfect platform to deliver an energetic, creative and interactive campaign enabling me to bring industry leaders to the forefront and be the ‘voice’ of expertise within our B2B community.
This is a fresh and innovative approach to destination marketing and, in my opinion, an ideal solution for any B2B marketing. Thanks for expert guidance and creativity.” Carl Walsh, VisitBritain, Regional Director – Travel Trade, Business Visits & Events (Americas)
Click here to learn more about VisitBritain’s successful experiential marketing campaign;
