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Song Written For Charity
December 15, 2009 · Print This Article
Date: December 9th 2009
Venue: The iconic Fairmont Banff Springs in the Canadian Rockies
Event: United States Tour Operators Association (USTOA)
VisitBritain brought in Song Division to get their 600 guests at the USTOA conference to write a song about the industry charity “TOURISM CARES”, in just 20 minutes!
The Song Division band consisted of Earl Slick (Bowie, Lennon), Mark Hudson (Aerosmith, Ringo Starr), Gerry Leonard (Bowie, Rufus Wainwright) and Doug Yowell (Suzanne Vega).
Following the 20 minute interactive songwriting session, the band rocked the crowd with a set of classic British rock.
Check out the song (written in just 20 minutes by the conference guests) and footage from the event:
VisitBritain has also used Song Division for two highly successful experiental marketing campaigns in Canada and the US, resulting in over 35,000 hits to industry websites. See links below for more details, including video:
USA Marketing Campaign:http://www.songdivision.com/services/experiential-marketing/ Canadian Marketing Campaign:
http://www.songdivision.com/news/visitbritain-toronto/
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