Americas |
Asia Pacific |
UK & Europe |
Middle East & Africa |
December 20, 2010
Medtronic (a world leader in medical technology and inventor of the pace maker) called on Song Division to energise their 3 day conference at the Kempinski Hotel, Berlin. Kicking off the conference at 8.30am, the 30 minute songwriting session involved 165 people from sales, marketing, finance and doctors from across Europe.
Backed by Song Division’s German band who have played with AIR, Seal, Chaka Khan, The Temptations & Wynton Marsalis the participants were either on stage or standing at their seats singing along to the very funky song they’d just written. The music came from a Medtronic volunteer, a finance manager who surprised his colleagues with his musical talent, and the lyrics came from the talented crowd! The band then played a rocking party set that evening at the amazing Puro Sky Lounge, in the penthouse of the Mercedes Tower overlooking Berlin.
Links to Deutsche Welle press coverage:
http://www.dw-world.de/dw/article/0,,5715141,00.html
Audio version: Click ‘listen to the report’
http://www.dw-world.de/dw/article/0,,5705323,00.html
Got something to say?