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Americas Nathan Horne +1 347 227 8143 nathan@songdivision.com	Asia Pacific Sam McNeill +61 (0)403 700 047 sam@songdivision.com
UK & Europe Marsha Fahir +1 347 768 3326 marsha@songdivision.com	Middle East & Africa Andy Sharpe +1 347 768 3343 andy@songdivision.com

Song Written For Charity

December 15, 2009

Date: December 9th 2009
Venue: The iconic Fairmont Banff Springs in the Canadian Rockies
Event: United States Tour Operators Association (USTOA)

VisitBritain brought in Song Division to get their 600 guests at the USTOA conference to write a song about the industry charity “TOURISM CARES”, in just 20 minutes!

The Song Division band consisted of Earl Slick (Bowie, Lennon), Mark Hudson (Aerosmith, Ringo Starr), Gerry Leonard (Bowie, Rufus Wainwright) and Doug Yowell (Suzanne Vega).

Following the 20 minute interactive songwriting session, the band rocked the crowd with a set of classic British rock.

Check out the song (written in just 20 minutes by the conference guests) and footage from the event:

VisitBritain has also used Song Division for two highly successful experiental marketing campaigns in Canada and the US, resulting in over 35,000 hits to industry websites. See links below for more details, including video:

USA Marketing Campaign:

http://www.songdivision.com/services/experiential-marketing/

Canadian Marketing Campaign:

http://www.songdivision.com/news/visitbritain-toronto/