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Americas Nathan Horne +1 347 227 8143 nathan@songdivision.com	Asia Pacific Sam McNeill +61 (0)403 700 047 sam@songdivision.com
UK & Europe Marsha Fahir +1 347 768 3326 marsha@songdivision.com	Middle East & Africa Andy Sharpe +1 347 768 3343 andy@songdivision.com

Experiential Marketing At Toronto’s Premier Recording Studio

February 10, 2010

Song Division had the pleasure of running it’s third event with the fabulous team from VisitBritain. This time it was in the legendary MetalWorks Studios in Toronto, where Prince recorded “Musicology”.

30 of the Canada’s top travel executives and journalists wrote and recorded a rocking track in just three hours about Britain as part of a national marketing campaign. They were helped along by the amazing Song Division band, consisting of Earl Slick (Bowie, Lennon), Sterling Campbell (Bowie, B52′s, Duran Duran, Iggy Pop) and our US Music Director Angus Clark (Trans Siberian Orchestra). Check out video from the event:

VisitBritain previously used Song Division in a similar campaign for the US market, along with an event at the US Travel Associations annual conference, held at the amazing Banff Springs Fairmont, where 400 people wrote a song for the industry charity “Tourism Cares” in just twenty minutes! Below are links to more details on both events, including video clips:

USA Marketing Campaign:

http://www.songdivision.com/services/experiential-marketing/

Song for Charity:

http://www.songdivision.com/news/tourism-cares-charity-anthe/