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Americas Nathan Horne +1 347 227 8143 nathan@songdivision.com	Asia Pacific Sam McNeill +61 (0)403 700 047 sam@songdivision.com
UK & Europe Marsha Fahir +1 347 768 3326 marsha@songdivision.com	Middle East & Africa Andy Sharpe +1 347 768 3343 andy@songdivision.com

David Bowie & Sponge Bob Squarepants?

May 13, 2009

British Tourist Board (VisitBritain) called on Song Division to spread the word throughout North America that now is a great time to ‘Visit Britain’ as the dollar is strong. 20 of the top tour operators from around the US along with travel industry journalists headed into the famous Legacy Studios in Manhattan, whose projects were nominated for 19 Grammys in 2008 alone.

The Song Division band consisted of our US music director Angus Clark (Trans Siberian Orchestra), Earl Slick (David Bowie, John Lennon), Mark Husdon (Aerosmith, Ringo Star) and Jason Gianni (Trans Siberian Orchestra and drummer on the Sponge Bob Squarepants theme – this credit received the most racaus reception of the day).

The participants wrote, performed and recorded a very rocking track called “Gotta Go To Britain” in just three hours. The event was filmed and is the centerpiece of a major PR campaign resulting in over 35,000 hits to the industry website in the first week of the campaign alone.

“Song Division enabled VisitBritain to extend our product marketing message to the vast travel industry community across the USA with a fabulously innovative approach. Professionally facilitated and executed, Song Division provided the perfect platform to deliver an energetic, creative and interactive campaign enabling me to bring industry leaders to the forefront and be the ‘voice’ of expertise within our B2B community.

This is a fresh and innovative approach to destination marketing and, in my opinion, an ideal solution for any B2B marketing. Thanks for expert guidance and creativity.” Carl Walsh, VisitBritain, Regional Director – Travel Trade, Business Visits & Events (Americas)

Click on the images below to see footage