Song Division helped 2,700 people write an original song in just 25 minutes as a conference energizer for a global pharmaceutical company. American Idol Star Michael Johns was guest vocalist.
VisitBritain (Britain’s Tourism Board) called on Song Division to help spread the word that now is a great time for Americans to visit Britain as the Pound is so cheap. In this highly successful experiential marketing campaign, 20 of the US’s top travel companies, tour operators and travel journalists were invited to the legendary Legacy Recording Studios in Manhattan where Song Division enable them to write and record their rockin track “Gotta Go to Britain” with the help of legends Earl Slick (David Bowie, John Lennon) and Mark Hudson (Aerosmith, Ozzy Osbourne).
Song Division ran four sessions around Australia as a reward and recognition event for a major bank. Each event had approximately 150 people – they were split into teams of 10 and with the help of our professional musicians, wrote and performed original songs. The winning song was then voted on and collectively performed by the group as a whole.