A global logistics giant enlisted SongDivision USA to help impart core messaging and add an amazing wow effect to their three day event for 1200 attendees at the fabulous Music City Center in Nashville.

The Solution: Team Anthem, Corporate Entertainment

On Day 1, our MC, Angus Clark (Trans Siberian Orchestra, Kitaro), welcomed the participants and introduced the idea of creating one unifying song that would strengthen bonds between the franchisees and keep them on point with the key objectives of the brand. The original song was developed in an interstitial manner over the remaining course of the conference, helping to further instill the client’s main theme of 'Building Our Future’ and weave this concept throughout the three days.

The song took shape in a few different performance iterations - acoustic duo, full a cappella group and then became fully realized during the closing general session where some of the heaviest hitters on the Nashville scene took the stage along side an 8 piece choir ensemble and performed the original song with participation and complete buy-in from the attendees. We took 'em to church and sent them off on a super high note, singing ‘We’re building our future, NOW!"

The Results:

This highly customized, unique and memorable musical experience guaranteed that the audience clearly heard and retained the client’s key message, whilst creating closer emotional connections between the participants and the brand that will resonate for years to come.

Check out the video here:

Listen to the song here:

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Sam McNeill

Sam McNeill
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