SongDivision made its debut in South America for Grupo Alatur, one of the most successful corporate travel and events companies in Brazil. Grupo Alatur needed to engage and entertain 800 of their preferred suppliers, customers and employees at their 5th Annual Alatur Forum in Sao Paulo. 

Conducted entirely in Portuguese, the closing general session saw the entire conference write and perform a completely original anthem about Grupo Alatur and the Forum.  All in just 60 minutes, and with help from some of the best musicians in Brazil, who've performed with Roberto Carlos, Rita Lee, WAR and Prince!  

The Results:

The attendees were treated to a one-of-a-kind experience which strengthened bonds between each of them and created a closer emotional connection to Grupo Alatur....the results of which will resonate for years to come!We'll let the President and CEO of Grupo Alatur tell you directly about the results (in Portuguese, Spanish and English!)

Click on the video below for highlights from the event:

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Sam McNeill

Sam McNeill
Creative Director

+ 61 403 700 047

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