The National Association of Realtors Leadership Summit in Chicago called on SongDivison to help the attendees distill the association’s key message into a song that would resonate long after the event itself.
Led by our Chicago musicians who play in bands like Survivor, Night Ranger and with artists from Josh Groban to Miley Cyrus, 1500 participants tapped into their collective creativity during this 40 minute songwriting session.
The closing general session ended with a rousing performance of the song, unifying the association as one voice and ending a great day of education, best-practice sharing and relationship building.
A recording of the song was used throughout the conference and will be used as the theme song for future events, meaning this unique, collective experience and the association’s key messages will resonate for years to come. That’s great ROI!
Before you listen, check out the testimonial from lead meeting manager, Jennifer Braun;