VisitBritain is the UK’s tourist authority. Each year, their flagship B2B marketplace 'Destination Britain’ brings together the leading tour operators from North American to the Aria Resort & Casino in Las Vegas. VisitBritain called on SongDivision for the fourth time to provide a unique and fun networking experience to kick things off.

With help from the amazing SongDivision band, who’s members had played with British rock gods John Lennon and David Bowie, the 150 VIP guests wrote an original song in just an hour about how ‘great' Great Britain is, capturing key messaging from VisitBritain about all the fabulous attractions and experiences the UK has to offer. The group then headed over to the legendary ‘Recording Studio At The Palms’ to record their brand new song, where Michael Jackson, Lady Gaga and Imagine Dragons have all recorded hits.

The Results:

“The afternoon was facilitated seamlessly. It was fun, light-hearted, humorous and totally engaging, meeting not only my needs of writing & recording a song to a designed brief, but also achieving the objective of forging relationships amongst the 150 strong delegation. This magical idea is a talking point for the rest of the event and beyond. Truly professional and a definite ‘must do’ for any conference or event where relationships are key to the success.” Carl Walsh, Director Travel Trade & Business Visits, VisitBritain

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Sam McNeill
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