Switzerland Tourism called on SongDivision to educate some of their top clients in the UK on the various regions of Switzerland by way of a ’rocking' event. Forty clients from Fortune 500 companies including American Express, along with industry journalists, entered Metropolis Studios in Chiswick where Queen, The Verve and Amy Winehouse have recorded (and yes, where Kate Moss got busted!)

Armed with the SongDivision band, featuring musicians that have played with Rihanna, Joe Cocker and Christina Aguilera, the participants formed four groups of ten and each wrote a fabulous song about key destinations within Switzerland. 

The Results:

These major clients learned about Switzerland’s latest attractions in a unique and fun way, whilst forming closer connections with the Switzerland Tourism sales team through this shared experience. And the winning team won a trip to the famous Blue Balls music festival in Lucerne! 

“Our guests and Swiss partners were somewhat sceptical when introduced to the concept and faced the challenge of composing and singing a song. However, as the evening and the session progressed, all guests and partners involved, threw themselves into it and by the end of it were singing away with no care in the world and all agreed it was an unforgettable experience. Thanks to SongDivision we were able to give clients a truly memorable experience...everyone went away humming the song and had Switzerland going around in their head for days! I can most certainly recommend the services of SongDivision, a very professional team, who will deliver creative concepts no matter what surroundings or group size. Keep on Rocking!!” Urs Treuthardt, Manager Meetings & Incentives, Switzerland Convention & Incentive Bureau (UK Office)

Click on the video below to see highlights from the four songs: 


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Sam McNeill
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