Bose Australia invited SongDivision to help them launch and showcase their brand new F1 Flexible Array Loud Speaker System. This honour made SongDivision the first band in Australia to play on the magnificent new sound system.

Bose were looking for the best musicians in Australia to match the quality of their brand new sound system. SongDivision proposed and delivered a world-class band of musicians who have toured and recorded with INXS, Jimmy Barnes, The Baby Animals and Aerosmith, to name just a few. Bose created a one hour, informative program that they presented 3 times throughout the day to their leading national retailers and resellers. As part of each presentation, the SongDivision band wove in three performances that showed off the different abilities of the sound system. The band kicked off with a rocking version of Van Halen's 'Panama' that show off the sound system's power and drive. Mid-way through the presentation, SongDivision then performed a beautiful version of INXS's 'Never Tear Us Apart', letting listeners hear how a mic'd saxophone could cut across the room. The band then finished with a beautiful performance of Jimmy Barnes’ 'Forever Now' that combined high energy and volume with clearly defined harmonies.

The Results:
Bose Australia and those in attendance agreed that the quality of both the the F1 Flexible Array and SongDivision band was of the highest calibre. 

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Sam McNeill

Sam McNeill
Creative Director

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