ING’s ‘Live A Better Lunch’ campaign encouraged people to make better use of their disappearing lunch time by learning a fun, new skill. Marketing agency Ensemble Australia called on SongDivision to help design and execute a brand activation as part of this campaign that taught the public how to write a song.

Office workers in Sydney's and Melbourne's CBDs were given the once in a lifetime chance to learn how to write a song with help from SongDivision, top Australian singer-songwriter Josh Pyke in Sydney and hip hop star Chance Waters in Melbourne.

The Results:

Check out the fabulous results for yourself...

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Nathan Horne
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