SongDivision Australia were selected to provide team building and a range of entertainment for 1200 Bakers Delight franchise owners and staff from Australia, New Zealand and Canada. The five-day conference, which included performances at the Museum of Old and New Art (MONA) and a Gala Dinner, aimed to align this large, diverse and high-energy group behind their vision, mission and values, whilst promoting growth and authenticity within the organisation.

Using the Bakers Delight mission statement, and their specific conference objectives as a focus, SongDivision Australia worked with Bakers Delight teams to create two completely original songs, which were then performed at their Gala event the following evening. Led and supported by our incredible musicians and crew, who have worked with the likes of Powderfinger, Van Halen, Silverchair, Tina Arena, Lionel Ritchie, Jessica Mauboy, and Jimmy Barnes, each performance was totally unique and a massive success. Teams of 60 participants performed their compositions to a huge crowd, and the energy and enthusiasm of both the performers and the audience was incredible. The messaging was clear, the songs were super catchy, and everyone got fully involved in the whole process. The Bakers Delight team went away inspired, with increased confidence and an even tighter bond.


"SongDivision Australia was a great hit at the conference – the team building activity went down a treat, with survey responses that included 'best activity I’ve ever done at a conference, hands down'. The band were awesome on both the MONA night and the Gala Dinner night, the music really took both nights to the next level, and made sure everyone had a good time. Thanks again guys, wouldn’t hesitate to work with you/recommend you to anyone – you guys rock."

Ashley Partridge, Program Manager, Directions – Conference and Incentive Management

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Sam McNeill

Sam McNeill
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