Bugaboo called upon SongDivision to help with the Australian launch of their new Diesel Rock Stroller. We were asked to provide a memorable ‘rock experience’ for select media (bloggers and editors of children’s magazines) at one of Australia’s most famous recording studios.


Our incredible band who have worked with the likes of Powderfinger, Van Halen, Silverchair, Tina Arena, Lionel Ritchie, Jessica Mauboy and Jimmy Barnes set the mood and rocked the audience with some high energy songs.

In collaboration with female journalists and their children that attended the launch, SongDivision worked with the group to create a completely original song around the theme of ‘Rock and Roll Parenting’. The end result was a catchy, fun and tongue-in-cheek look at the joys and challenges of being a parent.

Results:

This immersive musical experience helped the attendees have fun whilst connecting directly with the new 'rock and roll' stroller, bringing a personal element and authenticity to the overall marketing campaign. A video clip for the song was also created, resulting in unique online content for Bugaboo's social media channels. 

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Your Local Representative

Sam McNeill

Sam McNeill
Creative Director

+ 61 403 700 047

sam@songdivision.com

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