Team SongDivision was approached by the marketing team at Campbell Arnott's to help them celebrate what they'd achieved in the past 12 months and communicate their goals for the year ahead during their conference at the beautiful Pullman Magenta Shores.

SongDivision proposed and delivered an incredible day of team building and interactive entertainment that had everyone engaged from the word ‘Go’! To kick off the afternoon, the group of 40 was broken up into 5 teams, paired with SongDivision musicians (who have toured and recorded with Jimmy Barnes, Delta Goodrem and Powderfinger), and given the challenge of writing a completely original song in just one hour about their goals for the next 12 months, and how they planned to achieve them. After writing their songs and rehearsing with the full band, it was time for THE SONG SLAM! All songs were performed and recorded live and each group was given a handi-cam to capture the whole experience. In just 2 hours, SongDivision quickly edited the footage to create 5 highly entertaining video clips which were shown throughout the evening event. To top it off, SongDivision was the house band for the evening, playing award winners on and off stage like the “Grammy Awards”, running a Rock & Roll Game Show, Live Karaoke and filling the dance floor with a high energy party set late into night!

The Results:

The feedback from delegates after this event was incredibly positive. Never had attendees been so engaged and entertained for such a long period of time, many admitting they generally hate team building experiences. Here is what a few people had to say:

"I just wanted to send a quick note on behalf of the Campbell Arnotts marketing team to say thank you for yesterday. Our Song Slam event was professionally planned and thoroughly organised, but most importantly, it was so much fun! The team bonded well from the moment you arrived yesterday, and you managed to keep everyone (and I mean everyone!) engaged until the wee hours. You helped make our marketing conference one that will be remembered for a long time."
Sarah Ryan - Marketing Director, Savoury Snacks & Crackers, Campbell Arnott's

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Sam McNeill
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