As part of Tourism Australia's Dreamtime 2015, Business Events Sydney enlisted the help of SongDivision to provide a unique, collaborative experience for their clients.

International corporate incentive agents and journalists from India and Korea were brought over to Sydney to experience the wonders of this beautiful harbour city. After an incredible day filling up their senses with all the sights and tastes Sydney had to offer, it was time to get into the heart and soul of it all with SongDivision and our songwriting teams.

Groups of 10 gathered with our very talented musicians and songwriters who have worked with the likes of Elvis Costello, Velvet Underground, Powderfinger, Tina Arena, Lionel Ritchie, and Jimmy Barnes. The challenge was to write and record a song in under 1 hour and boy did these guys nail it! Countries united in songwriting and they delivered beautiful words about their time in Australia. All this pieced together with the music they chose and voila! A song was created and recorded live. A memory they could take home that would last forever.

The Results:

“Thank you to you and your team for your support of the recent Sydney Dreamtime 2015. With your assistance we were able to showcase Sydney and New South Wales’ premier incentive experiences and treat our international guests to a truly unique and outstanding educational visit. The initial feedback from our Dreamtime delegates is outstanding, with many stating that we’ve shown them something new and inspiring that they could happily include in their future incentive programs. The SongDivision workshops ran seamlessly and to a superior standard. Your staff were engaging and entertaining. The final performance at the Farewell Dinner was something the delegates will never forget”

Jill McGuinness, Event Manager, Business Events Sydney

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Sam McNeill

Sam McNeill
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