Global DMC Partners held a Song Slam for leading agencies at Metropolis Studios Chiswick on the 25th February. SongDivision and Global DMC Partners took over the world-famous Metropolis Studios – used by the likes of Adele, Queen, Michael Jackson and Amy Winehouse – for an industry event with a difference.

Agencies including Crown, Capita, AYMTM, Green & Pleasant, Lime Blue Solutions, Primary Live and Powwow were represented, as well as BMW Group Financial Services. Attendees were split into four groups, led by international DMC partners from Peru, Switzerland, Greece and Austin Texas. The half-day event began with lunch and a chance to network, before breaking into groups, each of which was tasked with writing and rehearsing a song about its designated destination, under the expert watchful eyes – and ears – of the SongDivision band members. Destination updates were provided during breaks.

Finally, the groups came together in the main studio to perform their songs at a 'live jam', before the winner was decided: the Song Slam 2016 title went to Keep Austin Weird with their country and western-style hit Y'all.

The Results:

An amazing global collaborative experience! For more information click here for the Citmagazine Article.

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