Agencies including Crown
, Green & Pleasant
, Lime Blue Solutions
, Primary Live
were represented, as well as BMW Group Financial Services
. Attendees were split into four groups, led by international DMC partners from Peru, Switzerland, Greece and Austin Texas. The half-day event began with lunch and a chance to network, before breaking into groups, each of which was tasked with writing and rehearsing a song about its designated destination, under the expert watchful eyes – and ears – of the SongDivision band members. Destination updates were provided during breaks.
Finally, the groups came together in the main studio to perform their songs at a 'live jam', before the winner was decided: the Song Slam 2016 title went to Keep Austin Weird
with their country and western-style hit Y'all.