Leading Healthcare Manufacturer, Nashville

A leading diagnostic healthcare manufacturer called on SongDivision to help make their sales kickoff in Nashville really come to life with music. Led by our Nashville team, made up of musicians who’ve performed and recorded with the likes of Taylor Swift, Kid Rock and Merle Haggard, the goal was to highlight key company objectives and bring the party!

At the 9:00 AM opening general session, all 200 attendees collaborated at tables to create an amazing country song, replete with steel guitar and banjo, of course! This 60 minute session started the conference off with a bang, set the tone for success and reinforced the themes of the 3-day event. After the morning session was over, the SongDivision band recorded the song which was later put to the client’s video highlight reel as the soundtrack and played for all of the attendees at the closing luncheon. A great way to weave the song writing activity throughout the conference and increase the resonance. Finally, to cap off the day, the SongDivision team moved offsite down to the Country Music Hall of Fame and entertained the attendees, playing country (and not so country) hits until the moon was high!

The Results:

This customized, creative and collaborative experience tied perfectly into the Nashville scene, reinforced key learnings and gave everyone a shared experience that they’re still talking about, strengthening bonds and a company culture that is so vital for producing results back in the workplace.

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Your Local Representative

Sam McNeill

Sam McNeill
Creative Director

+ 61 403 700 047


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