Event category: Team Building | Conference Opener & Closer

Your audience will help create an original song that captures the key messages of your conference. This can be done in a continuous 40-90 session, or as quickly as 2 x 10 minute blocks that top and tail your general session. Every Team Anthem is tailored to suit your specific event needs, but to give you an idea of how it works, here's a sample agenda.




  • 3 minutes

The world-class SongDivision MC introduces the band consisting of musicians who've worked with the likes of Katy Perry, Silverchair, Barnsey and Sia. They then play a high-energy hit song to show off their amazing skills and start the session with an enormous bang!

Then the mission is revealed - everyone is going to collectively create a completely original song about why they're there. Any fears are put at rest, with the MC assuring everyone that no one will have to sing on their own, or need to know how to play an instrument.

Creative Process

Music & Lyrics

  • 10 - 50 minutes

There is always a few folks with some musical talent in every group. With help from the SongDivision band, one of them will create the music for the song, a huge thrill for that person and always a big crowd pleaser!

Then it's everyone else's turn. Working either in pairs or small groups depending on the design of the event, lyrics are created based on event or company-related topics that we've worked closely with you prior to the event to define.



  • 5 minutes

Once the lyrics are finished, they go up on the big screens for everyone to see. The stage is filled with as many people as possible, and the rest of the audience comes to the very front of the stage, creating an exciting, rock concert atmosphere.

With guidance from the audience, the MC 'arranges' the song (i.e. should there be a guitar or keyboard solo, will there be a 'rap' in the breakdown?)

Following a quick rehearsal, it's time for the big performance. Your ENTIRE group will perform the song, backed by the amazing SongDivision band! It's an amazing way to end your conference on a truly memorable high note that your attendees will remember for years to come.

You may be wondering about the specifics of how we get groups from 100 to 10,000 people to write and perform an original song in as short as 20 minutes. All we can say here, is that we do it successfully on a daily basis in five continents with the world's leading companies and associations.

If you're interested in a Team Anthem for your next event, we'd love to hear from you and talk you through how it all works in detail!

We could go into lots of detail about how the songwriting process works, and why it works so well in engaging, educating and entertaining teams. But we’re not going to here, because it’s SongDivision’s proprietary process, our secret source. We invented it and we’ve been thrilling tens of thousands of people with it from leading companies since 2003 in over 30 countries. If you want to know exactly how it works, give us a call and we’d be happy to talk you through the process in detail and put together a proposal for your next event!

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Your Local Representative

Sam McNeill

Sam McNeill
Creative Director

+ 61 403 700 047


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