Corporate Team Building Activities and Events

Experiential Marketing

Music-based team building ideas for corporates & workplace

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Experiential Marketing

Bring Brands to Life with Music

Bugaboo 'Diesel Rock Stroller' Launch

  • Targeting: Media
  • Participants: 30
  • Type: Product Launch

Bugaboo engaged SongDivision to provide a unique 'rock experience' for select media at the launch for their new stroller. Groups worked together to create an original song based on parenting with a rock 'n' roll twist! This experiential event experience helped all those that attended to connect directly to the overall brand marketing campaign on a personal and authentic level. The video also provided Bugaboo with some great content for social media.

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"Get Your Hands Off It" Online Smartphone Campaign - 600,000 views!

  • Targeting: 19-25 yo
  • Views: +60,000
  • Type: Online Campaign

SongDivision were commissioned by Transport NSW to write and record "Get Your Hands Off It", a tongue-in-cheek song aimed at stopping people from using their smart phones while driving.

The song has been a huge success, seeing a significant drop in smartphone related driving offences, gaining over 600,000 views on youtube and is now being considered for a similar campaign in Europe.

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ING Direct's "Live A Better Lunch" Campaign

  • Targeting: General Public
  • Participants: +80,000
  • Type: Live Event

ING Direct engaged SongDivision to facilitate a song writing experience for the general public in both Sydney and Melbourne.

The experiential event was part of a month long campaign encouraging people to get out from behind their computers and do something in their lunch break. SongDivision interviewed Aussie musicians Josh Pyke & Chance Waters, before getting the crowd to help them write a completely original song on the spot.

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VisitBritain's B2B Marketplace

  • Targeting: Corporate Travel Buyers
  • Participants: 150
  • Type: Live Event

VisitBritain called on SongDivision for the fourth time to provide a unique and fun networking experience to kick things off.

Destination Britain: VisitBritain's sixth annual B2B flagship marketplace was held at the Aria Resort & Casino in Las Vegas.

With help from SongDivision musicians who've worked with members of Led Zeppelin and The Who, the 150 VIP guests wrote an original song about how great Great Britain rocks, then recorded it in the legendary 'Recording Studio At The Palms', where Michael Jackson, Lady Gaga and Imagine Dragons have all recorded.

"... achieving the objective of forging relationships amongst the 150 strong delegation. This magical idea is a talking point for the rest of the event and beyond. Truly professional and a definite 'must do' for any conference or event where relationships are key to the success."

Carl Walsh, Director Travel Trade & Business Visits, VisitBritain

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Benefits of Experiential Marketing


Connect with your audience using the universal language of music and the rock & roll energy of a world-class band.


Your people will literally be singing the key messages you want them to take away, which will resonate with them long after the event.

Cut Through The Clutter

Stand out from the crowd and cut through the marketing noise with a tailor-made campaign using the power of music.

Would you like to find out more?

Check out our free playlists for your meetings and events!

Free Playlists for Events

Experiential Marketing | Rated 4.6 / 5 by 517 customer | © SongDivision

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Sam McNeill

Sam McNeill
Creative Director

+ 61 403 700 047

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