Bugaboo engaged SongDivision to provide a unique 'rock experience' for select media at the launch for their new stroller. Groups worked together to create an original song based on parenting with a rock 'n' roll twist! This experiential event experience helped all those that attended to connect directly to the overall brand marketing campaign on a personal and authentic level. The video also provided Bugaboo with some great content for social media.
ING Direct engaged SongDivision to facilitate a song writing experience for the general public in both Sydney and Melbourne.
The experiential event was part of a month long campaign encouraging people to get out from behind their computers and do something in their lunch break. SongDivision interviewed Aussie musicians Josh Pyke & Chance Waters, before getting the crowd to help them write a completely original song on the spot.
VisitBritain called on SongDivision for the fourth time to provide a unique and fun networking experience to kick things off.
Destination Britain: VisitBritain's sixth annual B2B flagship marketplace was held at the Aria Resort & Casino in Las Vegas.
With help from SongDivision musicians who've worked with members of Led Zeppelin and The Who, the 150 VIP guests wrote an original song about how great Great Britain rocks, then recorded it in the legendary 'Recording Studio At The Palms', where Michael Jackson, Lady Gaga and Imagine Dragons have all recorded.
"... achieving the objective of forging relationships amongst the 150 strong delegation. This magical idea is a talking point for the rest of the event and beyond. Truly professional and a definite 'must do' for any conference or event where relationships are key to the success."
Carl Walsh, Director Travel Trade & Business Visits, VisitBritain