Fundraiser - United States Tour Operators Association

Venue: The iconic Fairmont Banff Springs in the Canadian Rockies

Event: United States Tour Operators Association (USTOA).

VisitBritain brought in SongDivision to get their 600 guests at the USTOA conference to write a song about the industry charity "TOURISM CARES", in just 20 minutes! The SongDivision band consisted of Earl Slick (David Bowie, John Lennon), Mark Hudson (Aerosmith, Ringo Starr), Gerry Leonard (David Bowie, Rufus Wainwright) and Doug Yowell (Suzanne Vega).

Following the 20 minute interactive songwriting session, the band rocked the crowd with a set of classic British rock.

Check out the song (written in just 20 minutes by the conference guests) and footage from the event:

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Sam McNeill
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