P&G Team Building, Morocco

Procter & Gamble (P&G) engaged SongDivision in Casablanca, Morocco, to liven up their product information day. The team of forty P&G marketing staff were split into two groups to write original songs that captured the key themes of the meeting. 

They were extremely impressed by Song Division’s local Moroccan band, the house band for the country’s biggest TV show (their version of American Idol). The groups couldn’t write their lyrics down fast enough and the rocking songs were performed with great gusto. Everyone contributed, with two of the team showcasing their musical talent by playing guitar with the band. 

The groups danced and cheered each other along during the performance, then following their internal sales awards ceremony and dinner, the band got everyone on the dance floor. The P&G teams then demanded they get to perform their songs again! Song Division’s first African event was an unforgettable experience for all involved. Go P&G!

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Sam McNeill

Sam McNeill
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