Corporate Team Building Activities and Events

Experiential Marketing

Music-based team building ideas for corporates & workplace

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Experiential Marketing

Bring Brands to Life with Music

Bugaboo 'Diesel Rock Stroller' Launch

  • Targeting: Media
  • Participants: 30
  • Type: Product Launch

Bugaboo engaged SongDivision USA to provide a unique 'rock experience' for select media at the launch for their new stroller. Groups worked together to create an original song based on parenting with a rock 'n' roll twist! This experiential event experience helped all those that attended to connect directly to the overall brand marketing campaign on a personal and authentic level. The video also provided Bugaboo with some great content for social media.

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"Get Your Hands Off It" Online Smartphone Campaign - 600,000 views!

  • Targeting: 19-25 yo
  • Views: +60,000
  • Type: Online Campaign

SongDivision USA were commissioned by Transport NSW to write and record "Get Your Hands Off It", a tongue-in-cheek song aimed at stopping people from using their smart phones while driving.

The song has been a huge success, seeing a significant drop in smartphone related driving offences, gaining over 600,000 views on youtube and is now being considered for a similar campaign in Europe.

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ING Direct's "Live A Better Lunch" Campaign

  • Targeting: General Public
  • Participants: +80,000
  • Type: Live Event

ING Direct engaged SongDivision USA to facilitate a song writing experience for the general public in both Sydney and Melbourne.

The experiential event was part of a month long campaign encouraging people to get out from behind their computers and do something in their lunch break. SongDivision USA interviewed Aussie musicians Josh Pyke & Chance Waters, before getting the crowd to help them write a completely original song on the spot.

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VisitBritain's B2B Marketplace

  • Targeting: Corporate Travel Buyers
  • Participants: 150
  • Type: Live Event

VisitBritain called on SongDivision USA for the fourth time to provide a unique and fun networking experience to kick things off.

Destination Britain: VisitBritain's sixth annual B2B flagship marketplace was held at the Aria Resort & Casino in Las Vegas.

With help from SongDivision USA musicians who've worked with members of Led Zeppelin and The Who, the 150 VIP guests wrote an original song about how great Great Britain rocks, then recorded it in the legendary 'Recording Studio At The Palms', where Michael Jackson, Lady Gaga and Imagine Dragons have all recorded.

"... achieving the objective of forging relationships amongst the 150 strong delegation. This magical idea is a talking point for the rest of the event and beyond. Truly professional and a definite 'must do' for any conference or event where relationships are key to the success."

Carl Walsh, Director Travel Trade & Business Visits, VisitBritain

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Benefits of Experiential Marketing


Connect with your audience using the universal language of music and the rock & roll energy of a world-class band.


Your people will literally be singing the key messages you want them to take away, which will resonate with them long after the event.

Cut Through The Clutter

Stand out from the crowd and cut through the marketing noise with a tailor-made campaign using the power of music.

Would you like to find out more?

Check out our free playlists for your meetings and events!

Free Playlists for Events

Our Partners

Studio at The Palms

Las Vegas’s premier recording studio, Studio at The Palms is a state-of-the-art facility that has been home to luminaries such as Lady Gaga, Imagine Dragons, Michael Jackson, Queen and Beyonce have all recorded some of the biggest hits on the planet. Designed by studio architect Francis Manzella, this is an 8,000-square-foot recording studio and one of the Palms' best-kept secrets.

More on The X Studio

Daniel's Music Foundation

Daniel’s Music Foundation is dedicated to using the transformative power of music to empower individuals with developmental and physical disabilities by combining recreational music programs with community and socialization.

More on Daniel's Music Foundation

Avatar Studios

Avatar Studios is a legendary New York City recording studio, home to super stars and hits for over 30 years. You name them, they’ve worked there, including Bob Dylan, The Roots, Paul McCartney, Rihanna, Roger Waters, The Strokes, and many more...

More on Avatar Studios

Experiential Marketing | Rated 4.7 / 5 by 936 customer | © SongDivision

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Sam McNeill

Sam McNeill
Creative Director

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