Vegas Gets British, Client Networking Event

Destination Britain: VisitBritain’s sixth annual B2B flagship marketplace was held at the Aria Resort & Casino in Las Vegas. VisitBritain called on Song Division for the fourth time to provide a unique and fun networking experience to kick things off. With help from Song Division musicians who’ve worked with members of Led Zeppelin and The Who, the 150 VIP guests wrote an original song about how great Great Britain is…then recorded it in the legendary ‘Recording Studio At The Palms’, where Michael Jackson, Lady Gaga and Imagine Dragons have all recorded.

“The afternoon was facilitated seamlessly. It was fun, light-hearted, humorous and totally engaging, meeting not only my needs of writing & recording a song to a designed brief, but also achieving the objective of forging relationships amongst the 150 strong delegation. This magical idea is a talking point for the rest of the event and beyond. Truly professional and a definite ‘must do’ for any conference or event where relationships are key to the success.”
Carl Walsh, Director Travel Trade & Business Visits, VisitBritain

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Sam McNeill
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